Strategic Mini-Summit: What Park Owners Believe vs What’s Actually True

In a world where we are bombarded with chatter and information, park owners are making critical decisions based on what seems to be true. This session confronts that gap between what we believe and what is actually true head-on. Using brand-new research from Scott Bahr, we’ll unpack the myths, misinterpretations, and outdated narratives that are quietly shaping park operations, pricing strategies, guest experience decisions, and long-term planning. We’ll see where owner beliefs align with the data—and where they don’t. For parks to succeed in 2026 and beyond, finding the right data and executing on it will make a significant difference, and we will show you how. This is not a lecture. It’s a strategic reset. You’ll leave with a clearer understanding of what’s really happening in the market, and a framework for making smarter, more confident decisions. Presented by Scott Bahr, Sandy Ellingson, and Robert Preston