Welcome Breakfast and Opening General Session

Start the day with breakfast and a fast, informative kickoff featuring a special welcome from James Bina, VP of Finance for Rosen Hotels and Resorts. As the President and a Global Executive Member of Hospitality Financial and Technology Professionals (HFTP), James will welcome our attendees and share his perspective on the current landscape of the hospitality industry.The session will continue with a special presentation from newbook, tourism insights from VISIT FLORIDA, important industry updates, and perspectives from Ken Loyd, Executive Director of FRVTA; Garett McKinnon, from Campground Views; and more. Closing out the session will be announcements to help you navigate your day and the remainder of the conference.