Breakfast Cracker-Barrel General Session / Operations and Marketing Panels

Enjoy a great breakfast and learn key tips to elevate and propel your business and your profits.

Group Discussions facilitated by Brian Searl, Insider Perks. Topics Include:
• What’s Really Working Now: group discussion on occupancy and unique marketing strategies to improve it – thinking outside the box. We will cover guest expectations and how they differ for almost every park. Learn how to find your guest and understand what they want, and how to make hard choices about anything affecting your park, such as data gathering, research, spending money to make money, and deciding when to take risks or not.

• Marketing your RV park and Outdoor Hospitality – what you need to know and do to grow your business. What if your marketing reports actually told you what drove bookings, revenue, and future demand—instead of leaving you to guess? In this cracker barrel, Scott Harness, Chief Marketing Strategist at Campground Consulting Group, and Josh Richardson, Founder & Managing Partner of Influence Digital Agency, will show outdoor hospitality operators how to fix broken attribution, connect marketing to confirmed reservations, and turn reporting into a real decision-making tool for smarter growth.