Breakout Session: Winning the Digital Guest: Understanding How Today’s RVers Search, Compare, and Book

Myths, Margins and Missed Opportunities. A clear look at how OTAs influence traveler behavior and how parks can use them to improve visibility and increase direct bookings without losing control. Many park owners question whether OTAs truly help their business or simply add fees. This session offers a clear look at how travelers actually discover campgrounds and why OTAs often play a larger role in visibility than most parks realize. We address common misconceptions and explain the real booking path guests follow, which often starts on OTAs even when they book directly. Instead of debating the value of OTAs, we focus on what data shows. Attendees will learn practical ways to use OTAs to strengthen direct bookings, not replace them. Presented by Ravi Parikh, Rover Pass